ORTH BAKING INGREDIENTS
Sixteen-page capabilities brochure
Customers often judge companies by the marketing materials they can hold
in their hands.
Orth Baking Ingredients was a 100-year-old manufacturer of raw ingredients for the baking industry. They wanted a capabilities brochure that not only told their story but that communicated the extreme quality and expertise they offered. We created a 16 page brochure that was historic in style while also presenting the company as a provider of superior products.
Clever copywriting at the end of the brochure asks if the reader wants Orth to become involved in the development of a future baked food product. Using measuring spoons, the copy asks the level of involvement with the words “a pinch, a dash, a lot and a whole bunch.”
Orth Baking Ingredients was a 100-year-old manufacturer of raw ingredients for the baking industry. They wanted a capabilities brochure that not only told their story but that communicated the extreme quality and expertise they offered. We created a 16 page brochure that was historic in style while also presenting the company as a provider of superior products.
Clever copywriting at the end of the brochure asks if the reader wants Orth to become involved in the development of a future baked food product. Using measuring spoons, the copy asks the level of involvement with the words “a pinch, a dash, a lot and a whole bunch.”
