Brady makes hand-held industrial label making machines. The labels their machines make are engineered to perform in difficult environments such as in extreme cold and heat.

We developed an ad demonstrating the ability of their labels to stick to ice-cold test tubes and to remain in place for years. Brady labels are both rugged and reliable.

A direct mail piece used a well-known expression that we modified to communicate the speed at which their LabXpert label-making machines could produce labels. Many people hand-write labels and Brady’s LabXpert machine could do custom labels faster and at higher volume than by hand.